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FOX Business
Aug 26, 2013 4:00pm EDT
america. for the entire time there i tried to get bourbon i couldn't. this is back in '80s, early '90s. >> right. david: scotch is their main drink. i imagine the same is true for asia. have you changed that already? >> same thing with me. i started about 25 years ago. in my first trip to london you couldn't find a bottle of jack daniels in a pub. now we're one of the largest selling spirits in the u.k. it has been dramatic change over last 25 years. where i started we sold four million of cases of jack daniels. most of that was in the united states. mostly 95%. now we're selling over 11 million cases of sway jack daniels in 150 countries, black label is the high-end bourbon. >> old number 7 is our flagship brand with the black label on it. that is our other story for us we have a family of brands. gentleman jack, jack single barrel are more expensive. both growing double-digit growth. our rtd business, in cans and bottles is millions of cans and bottles around the world growing five or 6%. our newest family member, jack daniels, tennessee whiskey or tennessee honey is selling nearly 8
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